Become a Digital
Marketing Professional

UC Davis Digital Marketing Boot Camp |
Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Professional Experience: Take advantage of paid micro-internship opportunities.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a Notice of Completion from a recognized university.
Get Program Info
Next Start
Date:
January 30
Time to
Complete:
18 weeks, part-time
Live Online
Classes:
9 hours per week
Student at laptop
Marketing Is Always
Evolving. Evolve With It.

The digital marketing world changes constantly. With UC Davis Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space

1LinkedIn

Get a Paid Micro-Internship

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience
  • Build your professional resume and portfolio
  • Generate income during boot camp
  • Gain access to an exclusive network of potential employers
Student at laptop
The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Work with an admissions advisor who will prepare you for your boot camp.
  • Access a 1-on-1 tutor if you get stuck.
  • Connect with a powerful network of engaged instructors, TAs, peers, and graduates.
Student at laptop
Further Your Career
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Top Employers Hire Our Boot Camp Learners
Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.
Innovative Curriculum. In-Demand Skills.

In 18 weeks, UC Davis Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

  • What you will learn:
  • Brand building
  • Brand strategy
  • Campaign objectives
  • Lead generation
  • Conversion funnels
  • Competitive research

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

  • What you will learn:
  • Data strategies
  • Customer journeys
  • Digital funnels
  • Content strategy
  • Organic social media
  • Digital marketing for different business models

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

  • What you will learn:
  • WordPress
  • Content optimization
  • Search engine optimization
  • Link building and backlinks
  • Domain authority
  • Conversion tracking

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

  • What you will learn:
  • Paid content strategy
  • Paid search advertising
  • Paid social media advertising
  • Remarketing
  • Measurement and optimization
  • Customer relationship management

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

  • What you will learn:
  • How to develop a promotional plan
  • How to design a WordPress portfolio
  • How to curate and optimize coursework for your portfolio
  • How to brand yourself for your career search
Now You’re Ready
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Notice of Completion from UC Davis Continuing and Professional Education.
Learn on Your Schedule
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small businesses.
Time to complete 18 weeks
Live classes 9 hrs/week
Homework & projects 20+ hrs/week
Class time 3 weekday evenings
(3 hrs/class)
Invest in Your Career. Explore Financial Options. Digital marketing boot camp fee: $8,495
Early Registration
Enroll by the early registration deadline and get $1,000 off your tuition cost when paid in full.
Alumni Scholarship
University alumni are eligible for a $500 scholarship.
Interest-Free Payment Plan
Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.
24-Month Interest-Free Payment Plan
Pay an initial deposit and split the rest of your tuition into monthly installments with no interest.
Sallie Mae
Offers private student educational loans.
Workforce Funding
Workforce development assistance may be available through federal, state, and local offices.
California Department of Vocational Rehabilitation
Use your approved vocational rehabilitation award.
Employer Funding
Use available educational benefits or tuition sponsorship from your employer.
Worker's Compensation
Apply your worker’s compensation benefit to your tuition.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Boot Camp Graduates Are Saying
  • "The Digital Marketing Boot Camp was why I had a significant change in my role and salary increase." Alice W.
  • "This course has opened so many doors for me and has helped me marry my passions for communications and design within the realm of content marketing. This certificate has made me employer-competitive and I am finally getting calls back for jobs, and even getting recruiter calls." Amanda P.
  • "I wanted to gain more knowledge on the digital world of marketing to help myself keep up with the industry and in hopes of finding a job that offered more growth. The program taught me so much and all in depth, I felt I learned more in those 18 weeks than I did four years at a university. The program really vamped up my resume and guided me in the creation of my project portfolio." Jennifer J.
A Powerful Educational Partnership

About UC Davis Continuing and Professional Education


For more than 60 years, the UC Davis Division of Continuing and Professional Education has blended the distinctive academic expertise of UC Davis with practical training that immediately improves capability and job performance. This “Career Curriculum” supports working professionals as they refresh and expand job skills over the course of their careers. With nearly 50,000 annual enrollments in professional, academic and enrichment courses and more than 2 million enrollments on Coursera, UC Davis Continuing and Professional Education serves lifelong learners in the growing Sacramento region, all 50 states and more than 100 countries.


This program is offered through UC Davis Continuing and Professional Education in partnership with edX.


About edX


edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp Starts January 30. Reserve Your Spot Today!
It only takes a minute to request information and receive a full curriculum overview. You will also be put in touch with an admissions advisor who can answer questions and get your application started.

Reserve your spot in an
upcoming boot camp.

It only takes a minute to request information and receive a full curriculum overview. You will also be put in touch with an admissions representative who can answer questions and get your application started.

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